When I worked for Asda, our
annual conferences were a mixture of condescending but probably necessary
prattle, the odd important theme and a good old dollop of fun.
Here is a list of some of the stuff we were
given to remind us about key messages as we returned to our stores:
A solid plastic
hot cross bun that we were ordered to take to the bakery each day as a quality
control check. Any real buns that failed
to match the prototype were to be binned.
A coat
hanger to remind us that we were a “no jackets required” business (a kind of
“no status” thing) and to get our sleeves rolled up to work with our teams.
A small
plastic bin that we were encouraged to carry around the supermarket as we
picked up litter, renegade grapes and magazine junk mail inserts, a symbol to
everyone to keep the store tidy.
A ten-foot
ruler, again to carry around the store, as a measure to think about the
importance of greeting staff, customers and whoever else came within our ten-foot
orbit.
A tape
measure, endorsed with instructions, to ensure we maintained “customer space”
between fixtures and a reminder to control the heights of displays.
A slab of
rock (although to be fair, this was delivered, as it was solid, about four feet
high and as heavy as a slab of Yorkshire stone can be) that was placed outside
stores declaring the company’s value message.
Rolls of
stickers saying “Cut the Crap” which we were to attach to unnecessary paperwork
and return to the sender in head office.
A lot of
baseball caps over the years with the message of the moment of the front.
An
instruction to train everyone in the store’s fresh food departments to sing or
hum the song “Happy Birthday” every time they washed their hands as it was
reckoned that the song lasted the necessary length of time to achieve
satisfactory hygiene.
Tons of
folders and presentation packages that would make a rain forest wince, most of
which ended up in drawers or on shelves untouched, unused and in no danger of
being bothered.
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