BUSINESS BOOK REVIEW

Here's a link to my other blog - a recent review of a business book The Three Value Conversations

http://retailconfidentialbook.blogspot.co.uk/2015/11/the-three-value-conversations.html

THE THREE VALUE CONVERSATIONS

How to Create, Elevate, Capture

Customer Value at Every Stage of the Long-Lead Sale

By

Erik Peterson, Tim Riesterer, Conrad Smith & Cheryl Geoffrion

McGraw Hill Education 2015

Cover Price: $32.00

“Salespeople need to understand that, at their core, they are storytellers. Salespeople who think of themselves as salespeople will fail.”