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Friday, 20 November 2015

BUSINESS BOOK REVIEW

Here's a link to my other blog - a recent review of a business book The Three Value Conversations



The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (Hardback)

THE THREE VALUE CONVERSATIONS
How to Create, Elevate, Capture
Customer Value at Every Stage of the Long-Lead Sale
By
Erik Peterson, Tim Riesterer, Conrad Smith & Cheryl Geoffrion

McGraw Hill Education 2015
Cover Price: $32.00

“Salespeople need to understand that, at their core, they are storytellers. Salespeople who think of themselves as salespeople will fail.”

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