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Friday, 23 October 2015


That bastard sugar has been in the news again. Oh how some shake their fists at it.

Food, diet, health all have their actual or well-spun controversies, crises, epidemics, etc.  The obsession with reducing plastic bags (don't get me started on that one) seems to be much more important than actually changing behaviour on what we put into our cakeholes. 

Supermarkets need a bloody good overhaul to make things clear to the dumb, dense, witless public (for that is what we are folks in the minds of the behavioural nudgers in politics and business).  So, here it is again.  My revolutionary supermarket layout to satisfy nanny and matron, and to guide us to the promised land of long life and happiness..


All the talk about retail regeneration, clarity for customers and healthy living, got me thinking that all food stores, large, medium and small, should adopt the simplest form of layout.  

Asking customers to read product labels is a non-starter. Too much information. Too much blah. Too much cover-your-arse verbiage.  Here's the solution:

4 sections all painted - floors, walls, ceiling to avoid any confusion:

Green zone: Contains all food and drink that Matron says is very, very good for us.

Amber zone: Contains all food and drink that Matron says is not too risky

Red Zone: Contains all food and drink that Matron says is bad for us - but it's our choice to enter this zone.

Black zone - for all food and drink that Matron considers extremely bad for us even though it might be the tastiest selection - enter if you dare!

There you go. Simple as that. No need for expensive research. 

It's worth a pilot, surely.

Food and drink retailing is saved.

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